Quick commerce in electronics may now take off with big players like Reliance Retail and the Tata Group making an entry into the space with plans for nationwide rollouts, industry executives said. Others like Vijay Sales and Sangeetha Mobiles also provide the service in markets where they have an offline presence.
While the focus is on 'grab-and-go' items such as smartphones, laptops, headphones, kitchen appliances, fans and water heaters, these companies believe electronics in quick commerce can overtake the current largest category, grocery, due to their higher purchase value and a change in the consumption behaviour towards instant gratification. Reliance Retail has enabled its entire electronic grab-and-go product range sold in its stores for quick commerce on its online platform, JioMart, for deliveries under 30 minutes.
The country's largest retailer has started the service in the top ten cities. "If you look at a normal quick commerce player, they have maybe a very few sets of (electronic) assortments, maybe an iPhone, new model launches, delivery, or something. In our big-box electronic store, the entire grab-and-go assortment is available for delivery within a 30-minute timeline," Reliance Retail chief financial officer Dinesh Taluja told analysts on Friday. "So, choice is available to the customer."
The Tatas Group has linked its electronic retail store Croma with its quick commerce venture, Big Basket, in Bengaluru. The service will now be expanded to other cities. While it had sold large appliances too, demand was limited and hence the quick commerce focus will now be on small electronic items. Big Basket last month also became an Apple reseller to stock and sell all Apple products, with ten-minute deliveries.
In a recent filing with the Registrar of Companies, Croma said the partnership with Big Basket to deliver electronics has shown good results. "The company further plans to expand its reach and product offerings, to build quick commerce into a significant growth channel," it said.
The chief executive of a large national chain said consumers want instant gratification for everything, right from groceries to food. "So, it has boiled down to even categories like smartphones and tablets where ecommerce adoption is already very high. We are sure to make a profit in every delivery as consumers are now ready to pay a convenience price for instant deliveries," he said.
The share of ecommerce in total sales is 48-50% for smartphones, 40-42% for laptops and tablets, 30% for televisions, 22-24% for washing machines, 12-15% for ACs and 18-20% for refrigerators, as per industry estimates and researcher NielsenIQ. Ecommerce sales are currently led by the top two marketplaces: Amazon and Flipkart.
Bengaluru-based cell-phone retail chain Sangeetha has ventured into quick commerce with 30-minute deliveries in markets where it operates stores. Electronics retail chain Vijay Sales offers two-hour deliveries across products including large appliances like refrigerators, washing machines and televisions. "For large appliances, we still believe consumers may not buy on an impulse. Quick commerce in electronics is still in a process of evolution," said Vijay Sales director Nilesh Gupta.
Quick commerce operators like Zepto, Swiggy Instamart and Blinkit too have ventured into electronics, but earlier trials of selling large products like AC were not successful. They are also focussed on grab-and-go items such as smartphones, kitchen appliances, electric personal care products and accessories, but with a limited assortment.
While the focus is on 'grab-and-go' items such as smartphones, laptops, headphones, kitchen appliances, fans and water heaters, these companies believe electronics in quick commerce can overtake the current largest category, grocery, due to their higher purchase value and a change in the consumption behaviour towards instant gratification. Reliance Retail has enabled its entire electronic grab-and-go product range sold in its stores for quick commerce on its online platform, JioMart, for deliveries under 30 minutes.
The Tatas Group has linked its electronic retail store Croma with its quick commerce venture, Big Basket, in Bengaluru. The service will now be expanded to other cities. While it had sold large appliances too, demand was limited and hence the quick commerce focus will now be on small electronic items. Big Basket last month also became an Apple reseller to stock and sell all Apple products, with ten-minute deliveries.
In a recent filing with the Registrar of Companies, Croma said the partnership with Big Basket to deliver electronics has shown good results. "The company further plans to expand its reach and product offerings, to build quick commerce into a significant growth channel," it said.
The chief executive of a large national chain said consumers want instant gratification for everything, right from groceries to food. "So, it has boiled down to even categories like smartphones and tablets where ecommerce adoption is already very high. We are sure to make a profit in every delivery as consumers are now ready to pay a convenience price for instant deliveries," he said.
The share of ecommerce in total sales is 48-50% for smartphones, 40-42% for laptops and tablets, 30% for televisions, 22-24% for washing machines, 12-15% for ACs and 18-20% for refrigerators, as per industry estimates and researcher NielsenIQ. Ecommerce sales are currently led by the top two marketplaces: Amazon and Flipkart.
Bengaluru-based cell-phone retail chain Sangeetha has ventured into quick commerce with 30-minute deliveries in markets where it operates stores. Electronics retail chain Vijay Sales offers two-hour deliveries across products including large appliances like refrigerators, washing machines and televisions. "For large appliances, we still believe consumers may not buy on an impulse. Quick commerce in electronics is still in a process of evolution," said Vijay Sales director Nilesh Gupta.
Quick commerce operators like Zepto, Swiggy Instamart and Blinkit too have ventured into electronics, but earlier trials of selling large products like AC were not successful. They are also focussed on grab-and-go items such as smartphones, kitchen appliances, electric personal care products and accessories, but with a limited assortment.
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