Sainsbury's shopper bags half price steak deal after following 1 simple hack

Securing a fantastic supermarket bargain isn't straightforward these days amid the cost of living crisis. However, shopping at particular times could help you snap up an extraordinary deal that's virtually impossible to refuse.

One shopper was recently astonished following a visit to Sainsbury's that proved remarkably successful. Shopping during specific hours often guarantees discounts, particularly when products are approaching their expiry dates.

The individual revealed how they managed to buy an Aberdeen Angus Sirloin steak originally priced at £20.54 for half the cost. How, you wonder?

Posting on Reddit, in the UK Food forum which has 327,000 members, the user commented: "Up the yellow stickers."

The photograph displays the substantial cut of meat with a revised price of £10.51, courtesy of the reduction.

Yellow sticker reductions are price cuts on products approaching their use-by dates available at most leading supermarkets.

There are optimal times to secure the finest bargains, with the largest reductions usually available in the late afternoon or early evening, though timings can differ between stores.

Asda may have reductions in the morning and evening, while price cuts could occur from early evening onwards at Tesco and Sainsbury's.

After the impressive bargain was posted on Reddit, the submission received 1,600 upvotes and more than 130 comments.

One commented: "I love a yellow sticker. Seeing them fills my heart with joy. Which is pretty good because I find supermarket shopping quite soulless."

Another shopper praised: "You've done well there." A third admirer exclaimed: "Come to papa, that looks amazing!"

However, some were less impressed, arguing that shopping at a butcher's could guarantee a better deal.

One individual commented: "Get cheaper better cuts from the butchers," although others highlighted their lack of access to a local butcher.

How to find the best yellow sticker deals:

Shop in the evening: Most supermarkets release their biggest discounts late in the day, often a few hours before closing time.

Check throughout the day: Some stores might apply discounts multiple times, so smaller reductions could be found in the morning or late afternoon as well.

Be flexible: Having a list of items you need will allow you to take advantage of any reduced items you stumble upon, such as fresh produce, meat, and bakery items.

Freeze items: If you spot a bargain on meat or fish, you can freeze it for later use to maximise the deal then and there.